WHAT WE DO CREATIVE DEVELOPMENT FOOD DEVELOPMENT OPERATIONAL DESIGN
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CREATIVE DEVELOPMENT

Creating a great concept requires more than simply having a good idea.

The project brief needs to be understood in detail, and all of these factors need to be identified, considered, and applied to the development of the concept and menus;

  • Client likes, dislikes & aims
  • Brand design, identity, look & feel
  • Environmental concept design
  • Target market & range
  • Customer needs, wants & desires
  • Price points & breaks
  • Up selling and brand buy-in opportunities
  • Menu design, style & feel
  • Tone of voice, text and menu descriptions
  • Menu range, layout and simplicity
  • Dish & product mix
  • Appropriate ingredient sourcing
  • USP's & brand identifiers

The concept menu development must work hand in hand with the design of the brand, identity & environment to ensure they are working together to achieve a concept that is focused, targeted & correctly positioned.